Click on SALES CHANNELS in the main menu.

Click on the cog icon to open the sales channel settings

Scroll down and click on SALES CHANNEL EMBEDDING in the sub menu

Select the event of which you want to embed the sale on your own website

Place the embed code at the bottom of the footer or page of the website

Then place a button on your website with the class "shop-trigger" so that the sales channel can be opened. You can also replace the button with another button in the house style of your website, as long as the "shop-trigger" class is present.